Toolkit for Making Written Material Clear and Effective

The Toolkit for Making Written Material Clear and Effective and its detailed guidelines for writing, design, and translation are all oriented toward written materials that people read in a printed format, typically on paper. You can also read written material on a website. In fact, the distinction between printed material and website material is not always clear. When you visit a website, you can read what’s on the computer screen while you are online (and that’s what websites are generally designed for), or you might print what you see on the screen and then read the printed version. Sometimes material on a website has been designed specifically to be printed and read in printed format, but often it has not.

What if your written material will be on a website?

Even though you might print what you see on a website, the differences between written material that you read in a printed format and material on a website are profound. Websites have multimedia capability, search tools, and other features that have no counterpart in written material that is printed on paper. These and other differences between printed and website materials have a great impact on writing and design.  The Toolkit covers these topics:

  •  How printed materials differ from websites 
  •  Guidelines for writing and design for writing for a website or writing for a printed format.
  •  Excellent resources for website writing and design.
  •  Tips on how to format material for people to download and use in printed form.

http://www.cms.gov/Outreach-and-Education/Outreach/WrittenMaterialsToolkit/Downloads/ToolkitPart08.pdf